Mentor & Expert

Mohamed Desouky

Founder

“Trainer Launch / Body Architect”
Mohamed is a Construction Engineering graduate of the American University in Cairo with a passion for innovation and entrepreneurship.
 
After working in Construction for 7 years Mohamed pursued his MBA and then later a diploma in Innovation management from the Royal College of Arts in London.
 
With a passion for health and fitness he is helping people through tech achieve their fitness goals and overcome injury by delivering tailored experiences and solutions through software through TrainerLaunch and the The Body Architect.
 
Throughout the years Mohamed has given numerous seminars about design thinking and its application in business and entrepreneurship.
By curating different ideas from various design thinking schools and methodologies, Mohamed has been able to develop his own set of design thinking rules that focus on providing the highest customer value while creating healthy sustainable businesses that provide a worthwhile return for the “designer.” “Its important that design thinking go hand in hand with revenue and profit.”
 
As he started getting more and more into the methodology , he realized that a good portion of it did not include planning for a sustainable business.
 
A lot of attention was given to user research and designing great ideas but not much given to actually how this product, be it physical, service, or digital can be sustainably sold. The twist on the methodology comes in how to build proper offerings and channels, as well as various revenue streams in order to maximize what the designer’s input.