Transform Your Business (PR003)
EGP20,000
About this course
About This Program
Transform Your Business is a program that helps entrepreneurs and SMEs grow their businesses and achieve their goals. The program offers training, mentoring, networking, and funding opportunities to help participants develop their skills, expand their markets, and access new resources. Whether you are starting a new venture, scaling an existing one, or seeking to innovate and diversify your products or services, Transform Your Business can help you transform your vision into reality
Syllabus
Transform your business program is a set of learning resources that help you understand and apply the principles and practices of business transformation. Business transformation is the process of changing your company’s portfolio and performance to adapt to changing market conditions and customer needs
Course 1
Enneagram for Entrepreneurs
Is the application of a personality system that helps entrepreneurs understand their strengths, weaknesses, motivations, and challenges based on nine types
Course 2
Design Thinking
Is a non-linear, iterative process that teams use to understand users, challenge assumptions, redefine problems and create innovative solutions to prototype and test. Design thinking has five phases: Empathize, Define, Ideate, Prototype and Test. It is useful to tackle problems that are ill-defined or unknown
Course 3
Consumer Behavior
Is the study of how individuals, groups, or organisations select, buy, use, and dispose of goods and services to satisfy their needs and wants. Consumer behaviour consists of how the consumer’s emotions, attitudes, and preferences affect buying behaviour. Consumer behaviour also investigates the influences on the consumer, such as social, cultural, psychological, and personal factors
Course 4
Gurilla marketing
Is an advertising strategy that uses unconventional tactics to delight and attract customers. It is an alternative to traditional marketing, such as print media, television commercials, billboards, and direct mail
Course 5
Branding & Storytelling
Is the process of creating a series of plot points to build an emotional connection between a brand and its target audience. A brand story is a summary of your company's history, mission, purpose, and values, with a narrative structure that brings it to life
Course 6
Boost your digital media
Is the methodology that allows you to build and grow a community of content creators with the aim of amplifying the reach of your brand
Course 7
Digital Transformation
Is the process of using digital technologies to create new or modify existing business processes, culture, and customer experiences to meet changing business and market requirements
Course 8
Strategic decision making
To choosing the best course of action to achieve an organization's long-term goal or objective. It is a deliberate approach to decision making that considers the big picture, the organization's strengths and weaknesses, and the impact the decision will have on its future success
Course 9
Strategic HRM
Provides a framework linking people management and development practices to long-term business goals and outcomes
Course 10
HR Management for SME'S
Is the process of managing the employees of small and medium-sized enterprises (SMEs) to achieve their business goals
Course 11
Technologies for SMES'S
Is the process of managing the employees of small and medium-sized enterprises (SMEs) to achieve their business goals
Course 12
Agility for entrepreneurs
Is the ability of an organization to rapidly adapt to market and environmental changes in productive and cost-effective ways
Course 13
Mental Toughness
Is a measure of individual resilience and confidence that may predict success in sport, education and the workplace
Course 14
financial Management
Is the strategic planning and managing of an individual or organization's finances to better align their financial status to their goals and objectives
Course 15
Revisit your CANVAS model
Is the process of reviewing and updating your business model canvas, a visual tool that summarizes the key elements of your business idea or concept
Course 16
Funding
Is the act of giving money, effort, or time to support a specific purpose
Course 17
pitching
Is the act of throwing something, especially a ball, towards a target or a person. In baseball, pitching is the skill of throwing the ball to the batter. Pitching can also mean setting up a tent or expressing something at a certain level. Pitching can also refer to the up-and-down motion of a ship or a vehicle
Course 18
Project Management for SME'S
Is the process of planning, executing, monitoring, and closing projects in small and medium-sized enterprises (SMEs) to achieve specific goals and objectives