Boost Your Startup (PR002)
EGP10,000About this course
Syllabus
Boost Your Startup is a program that offers a variety of courses to help you launch and grow your own business
Course 1
Design Thinking
Is a non-linear, iterative process that teams use to understand users, challenge assumptions, redefine problems and create innovative solutions to prototype and test. Design thinking has five phases: Empathize, Define, Ideate, Prototype and Test. It is useful to tackle problems that are ill-defined or unknown
Course 2
Business Innovation
Is the process of making something new or improved that better serves a business. This can include a new product or service, a workflow improvement, or anything else that improves the business in a new way. Business innovation aims to boost the bottom line, increase customer satisfaction, and gain a competitive edge
Course 3
Consumer behaviour
Is the study of how individuals, groups, or organisations select, buy, use, and dispose of goods and services to satisfy their needs and wants. Consumer behaviour consists of how the consumer’s emotions, attitudes, and preferences affect buying behaviour. Consumer behaviour also investigates the influences on the consumer, such as social, cultural, psychological, and personal factors
Course 4
Digital Transformation
Is the process of using digital technologies to create new or modify existing business processes, culture, and customer experiences to meet changing business and market requirements
Course 5
Business plan writing
Is the practice of crafting a road map for a business that outlines its vision, mission, products, services, market, and finances
Course 6
Strategic decision making
To choosing the best course of action to achieve an organization's long-term goal or objective. It is a deliberate approach to decision making that considers the big picture, the organization's strengths and weaknesses, and the impact the decision will have on its future success
Course 7
Neuro marketing
Is the practice of applying neuroscience tools and methods to measure and influence consumer behavior and decision making
Course 8
Guerrilla marketing
Is an advertising strategy that uses unconventional tactics to delight and attract customers. It is an alternative to traditional marketing, such as print media, television commercials, billboards, and direct mail
Course 9
Agility for Entrepreneurs
Is the ability of an organization to rapidly adapt to market and environmental changes in productive and cost-effective ways
Course 10
Mental Toughness
Is a measure of individual resilience and confidence that may predict success in sport, education and the workplace
Course 11
HRM
Is the strategic approach to nurturing and supporting employees and ensuring a positive workplace environment
Course 12
Technologies For Startups
The products or services that startups bring to market to disrupt industries and change the world. They can be based on innovations such as AI, cybersecurity, or virtual reality. Technologies for startups can help solve problems, create value, and generate revenue for customers and society
Course 13
Team Building
Is the action or process of causing a group of people to work together effectively as a team, especially by means of activities and events designed to increase motivation and promote cooperation
Course 14
Investment tips
Is the advice or guidance for investors on how to invest their money wisely
Course 15
Funding
Is the act of giving money, effort, or time to support a specific purpose
Course 16
financial Management
Is the strategic planning and managing of an individual or organization's finances to better align their financial status to their goals and objectives
Course 17
Pitching
Is the act of throwing something, especially a ball, towards a target or a person. In baseball, pitching is the skill of throwing the ball to the batter. Pitching can also mean setting up a tent or expressing something at a certain level. Pitching can also refer to the up-and-down motion of a ship or a vehicle
Course 18
Project Management for entrepreneurs
Is the process of planning, organizing, executing, and controlling projects that aim to create or grow a new business venture. It involves setting realistic goals, transforming setbacks into success, communicating with the team, managing scope, budget and time, and building a team that won’t sink the business.