About this course

Outlines:

• Marketing Definitions 
• Advertising Definitions
• The link between then as of marketing applications and media vehicles

Benefits:

• The proper understanding of marketing as the base and advertising as a phase
• How to think marketing
• It can increase the brand awareness and recognition among the target audience by using consistent and coherent messages across different channels and mediums
• It can enhance the customer loyalty and retention by creating positive associations and emotions with the brand and its products or services
• It can improve the return on investment (ROI) and profitability by optimizing the budget and resources, measuring the effectiveness and impact, and adjusting the strategy accordingly