About this course

Outlines:

•  Marketing and consumer behaviour , Like the rest of the world , are changing at a rapid pace
•  Both the way consumers behave and the practices of studying that behaviour continue to evolve 
•  In order to keep up with this dynamic environment 
•  The internet , mobile marketing and social media are dramatically changing the way in which consumers shop and buy

Benefits:

• Consumer behaviour and marketing Strategy
• Cross- Cultural Variations in consumer Behaviour
• Group Influences on consumer behaviour
• Learning , Memory and Product Positioning
• Motivation , Personality and Emotion
• Attitudes and Influencing Attitudes
• Self – Concept and Lifestyle
• Post purchase Processes , Customer
• Satisfaction and Customer Commitment