Pricing Strategy
 

Pricing Strategy

EGP200

About this course

Outlines:

 

  • Pricing methods 
  • Expenses calculations 
  • Product load ratio
  • Premium pricing strategy: Explain how this strategy involves setting a high price for a product or service to convey its high quality, exclusivity, or uniqueness
  • Bundle pricing strategy: Explain how this strategy involves offering a set of products or services together at a lower price than buying them separately

 

Benefits:

  • It can convey value to customers by reflecting the quality and benefits of the product
  • It can attract customers by offering a competitive or affordable price that matches their needs and expectations
  • It can inspire customer trust and confidence by being consistent and transparent
  • It can boost sales by increasing the demand and volume of the product
  • It can increase revenue by generating more income from each sale
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