Pricing Strategy
EGP200
Instructor:
Amr Ghannam
Categories:

About this course
Outlines:
- Pricing methods
- Expenses calculations
- Product load ratio
- Premium pricing strategy: Explain how this strategy involves setting a high price for a product or service to convey its high quality, exclusivity, or uniqueness
- Bundle pricing strategy: Explain how this strategy involves offering a set of products or services together at a lower price than buying them separately
Benefits:
- It can convey value to customers by reflecting the quality and benefits of the product
- It can attract customers by offering a competitive or affordable price that matches their needs and expectations
- It can inspire customer trust and confidence by being consistent and transparent
- It can boost sales by increasing the demand and volume of the product
- It can increase revenue by generating more income from each sale