About this course

Outline:

• How to create a compelling brand story that resonates with your target audience
• The different elements of a successful brand story
• How to use storytelling to build relationships with your customers
• Place: Where does your story take place?
• Plot: What is the conflict or challenge that your brand overcomes?

Benefits:

• Improving audience engagement and making the brand more memorable
• Increasing brand awareness and differentiating the brand from competitors
• Evoking strong customer emotions and increasing sales and revenue margins
• Highlighting the brand’s values and connecting with its target audience
• Giving the brand a face and attracting the talent who might want to work for it