Sahar is a marketing and sales solid executive with more than 20 years of experience in telecommunication & IT industries. She was a pre-launch team member of Orange and Etisalat and climbed the Telecom corporate ladder till she reached sales and marketing Senior director position of the B2B unit at WE.
After that she moved to IT industry and became the SMB lead for the middle east cluster at Microsoft. Throughout her career representing her employer, she did a lot of strategic partnerships and initiatives with government institutions, unions and private sector for the SMB segment to facilitate their day-to-day work to help them grow their business and reduce their costs